BRIEF: Create 28 holding screens for an annual event, using the invitation as a visual reference. This was one of my favourite projects of the year. I decided to transform and animate the heart shapes into butterflies and create a glittery transitional screen to reveal each holding screen. With event holding screens, it is important to understand loop points and be able to create a seamless loop. There’s nothing worse than a jarring loop point or a lazy fade-to-black. It’s also important to communicate with your client to have a really strong understanding of the run sheet, and ensure spelling and punctuation are perfect. I really love creating event screens, and it’s lovely to be involved in transforming a simple invitation card or logo into dazzling visuals projected onto large scale screens.
For Bravo Productions